When it comes to getting a new pair of glasses, most people spend over 80% of their time just choosing their frames. But quality optical lenses are what allow you to see the world correctly, clearly and comfortably.
Most people spend 80% of their time at the eye doctor just choosing frames. We want you to love the way you look and see. Our opticians are happy to explain your options and recommend the best lenses and coatings for your prescription and budget so you can feel confident making the right choice (and get back to trying on frames!)
Wisconsin Vision is proud to use eyeglass lenses from ZEISS, the world’s leading manufacturer of precision optics. All clear ZEISS lenses go beyond the current industry standard and offer sunglass-level UV protection with their exclusive UVProtect technology. This means every pair of glasses with ZEISS lenses provides full UV protection for your eyes and the delicate skin in the eye area.
Designed for individuals who spend most of their time indoors, offering a comfortable and broader near vision area that is exceptionally useful for reading, computer, and clerical work, as well as digital device usage. These lenses are perfect for objects and tasks at near and arm's length, with the added benefit of clear and comfortable distance vision.
Designed for those who have a fast-paced lifestyle and require clear and equal focus on all vision areas, regardless of whether they are inside or outside. These lenses are highly recommended for people who frequently use modern digital devices and have an active routine, and they are an exceptional option for full-time wear.
If you often need to shift your focus between near and far objects and desire a more transparent field of vision when looking ahead and into the distance, these lenses are for you. These lenses are ideal for people with an active lifestyle, who enjoy sports or outdoor activities and frequently drive their cars.
Optimal visual fields for near and middle distances. Prevent eye strain caused by shifting your focus between a computer screen and the rest of the office.
Self-tinting lenses change from clear to dark and back again up to 2x faster than previous generations of photochromic lenses. Available in both single vision and progressive lenses, and with all coatings.
Not all progressive lenses are suitable for every frame shape and size. ZEISS Progressive Lens Precision Plus lets you choose the frames you love and enjoy fast adaptation for your lenses.
synchrony Performance HDV progressive lenses use Morphing Generation Technology to give you the best-performing progressives at every viewing distance, in any style of frame.
SmartLife lenses are designed to help you keep your focus when your gaze moves to and from mobile devices. SmartLife supports all-day eye comfort for modern-day visual behavior patterns.
Lens Coatings
Lens coatings (also called lens treatments) can be applied to any type of optical lens to enhance performance.
Scratch-Resistant
While nothing can make optical lenses scratch-proof, an anti-scratch coating makes the surface much harder and more durable.
Anti-Reflective (AR)
Applied to both the front and back of the lens, anti-reflective coating (also called anti-glare) eliminates reflections for better vision and fewer distractions.
Anti-Fog
Prevents lens fogging when you come in from the cold. Reduces the amount of lens fogging caused by being hot and sweaty.
UV Blocking
Built-in UV protection in clear or dark lenses blocks harmful UV rays to protect your eyes and their sensitivity. All ZEISS lenses feature their UVProtect Technology, so a separate coating isn't needed.
Blue Light Blocking
DuraVision® BlueProtect from ZEISS is a lens coating with a blue light filter to reduce the amount of blue light reaching your eyes and reduce eye strain from digital displays.
Polarization
Polarized sunglass lenses are treated with a chemical filter that blocks horizontal light rays. This eliminates glare from reflected light on water, cars, or other shiny surfaces.
Mirror Coating
Mirror coating on sunglass lenses not only looks cool but can improve visual comfort in extreme light conditions. ZEISS DuraVision Mirror coating is available in 8 colors.
Tint
Adding a colored tint to clear lenses can be done for fashion, fun, or for improving how you see under certain conditions. Tinted lenses can increase contrast and improve depth perception, which can be helpful when playing sports, driving, or working outdoors.
Types of Optical Lenses
Single vision lenses Single vision lenses have the same prescription power across the entire lens. Ideal for correcting myopia (near-sightedness) and hyperopia (far-sightedness).
Bifocal lenses Bifocals are made up of two lenses to correct both near and far-sighted vision. Bifocals have a visible dividing line between the two.
Trifocal Lenses Trifocals are made up of three lenses to correct not only near and far-distance vision but additionally presbyopia, known as the inability to focus in the middle distance (caused by loss of flexibility in the eye’s lens).
Progressive lenses Progressive lenses are becoming an increasingly popular choice over bifocals and trifocals. Progressive lenses correct vision at near, middle, and far distances with no “transition zone” or visible divide.
Toric Lenses Toric lenses are a type of single-vision lens used to correct astigmatism by adding cylinder correction, an additional prescription power.
Prism Lenses Prism lenses correct heterophoria, a vision disorder characterized by the eyes not looking in the same direction when at rest.
Lens Materials
CR-39 Plastic CR-39 is a thermal-cured plastic polymer popular for its low cost and lightweight.
Polycarbonate Polycarbonate was first used to make helmet visors and safety glasses and is now a popular choice for prescription eyeglasses. Polycarbonate is lighter and more impact-resistant than CR-39 plastic.
High-index Plastic High-index plastic features a higher refractive index (how efficiently light passes through the material) than CR-39 plastic, making the lenses thinner and lighter.
Glass Glass lenses have excellent optical qualities such as resistance to scratching and typically cost less than plastic. While being cheaper upfront, glass lenses today are not widely used due to their heavier, more fragile nature vs plastics.